Press Releases

Higher performing generation of friction material combined with premium brand packaging for the aftermarket

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Paris, France, 11 October 2011 — Honeywell Friction Materials launched today its new product and packaging design for aftermarket brake pads at this year’s Equip Auto. “Take-off 2012” is Honeywell’s umbrella program for the launch of its improved range of Aftermarket brake pads, which continue to meet the same tough Honeywell quality standards with enhanced noise, vibration, harshness (NVH) and stability. The engineering team made this possible with the development of the new friction materials and the consistent addition of new anti-noise shims and chamfers across the range.

With this new generation of friction materials, Honeywell’s new brake pads reach even higher friction stability under all conditions of use, resulting in a driver-confident brake-feel and easier modulation and regulation of braking distances in all driving condition. Honeywell’s new brake pads also come in significantly improved packaging and are being delivered already to distributors and garages. These enhancements will progressively be introduced to the complete product range until the end of 2012.

Advantages of the new brake pads
Honeywell’s engineers have invested many years of experience to create these new brake pads that will be recognized as amongst the quietest available in the aftermarket. Radial and parallel chamfers and slots on the friction surfaces of the brake pads have been consistently incorporated, leading to optimal braking performance in every situation throughout the pad’s life, coupled with maximum noise reduction.

The slots also isolate the friction material in different parts, avoiding the occurrence of cracks on the pad surface, providing a better conformance to the system, and modifying the natural vibration frequency to avoid the resonance effect that leads to noise generation.  All brake pads are equipped with a high-quality shim for noise-reduction. These anti-noise shim assemblies create an elastic damping layer between the friction surfaces (pads and discs) as well as the rest of the system, thus isolating the surfaces where the vibrations are generated. Anti-noise shims also increase the compressibility of the brake pad, to give a smoother pedal feeling.

“Our customers will find the friction level in the new Honeywell Brake Pads optimal under all operating conditions, with class-leading braking distances and outstanding low noise levels. With these additional enhancements for ‘Take off 2012’, Honeywell maintains its commitment to delivering 100% customer satisfaction”, says Dr. Bostel, President of Honeywell Friction Materials.

A brand new box for a brand new product
The new packaging design combines best in class stability and features of a reinforced box and shrink-wrapped pads for best product protection. The new box’s premium appearance enhances brand recognition through highest visual quality and smooth multi-colour exterior art work. The shrink-wrapping protects the brake pads against oxidation, contamination and mechanical damage. Additionally the shrink-wrapped pads do not rub against each other and thus look as if they have just left the factory. The new securely closing and wide-opening cap, allows the product to be easily and quickly removed by the technician. The label‘s layout has been redesigned to show the maximum of information needed for a precise identification of the product. The consistent corporate design of a trusted quality brand across all package sizes and references assures an easy recognition of Honeywell’s Bendix® and Jurid® products and protects the customer from purchasing counterfeits.

Honeywell expands its coverage to serve more new cars
As part of “Take-off 2012”, Honeywell plans to launch more than 150 references to cover more than 600 new applications by the end of 2011, and a car parc coverage  increase of 5% on vehicles between zero and two years old. As a result, Honeywell will attain a record coverage of up to 99.6% for some manufacturers in Europe. This will allow independent garages to work on more new vehicles.
In addition, to simplify the daily work of garage operators, Honeywell has increased its product data in the industry’s key information systems by adding more than 90,000 cross-references to brake pads in the TecDoc database for Q3 2011. This is six times more than the number in April 2011.

Honeywell Friction Materials is one of the leading automotive suppliers of brake friction material in the world, and is a business unit of Honeywell Transportation Systems, which also consists of Turbo Technologies. As a leading automotive supplier, Honeywell Transportation Systems enhances vehicle performance, efficiency and appearance through state-of-the-art technologies, world-class brands, and global solutions tailored for its automotive customers around the world.

Honeywell International (www.honeywell.com) is a Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. Based in Morris Township, N.J., Honeywell’s shares are traded on the New York, London, and Chicago Stock Exchanges.  For more news and information on Honeywell, please visit www.honeywellnow.com.

This release contains forward-looking statements as defined in Section 21E of the Securities Exchange Act of 1934, including statements about future business operations, financial performance and market conditions.  Such forward-looking statements involve risks and uncertainties inherent in business forecasts as further described in our filings under the Securities Exchange Act.

Media Contacts:
Astrid Hoffmann-Leist   
Honeywell Friction Material   
+ 49 40 7271 2694       
astrid.hoffmann@honeywell.com

Nicolás Muzi
Weber Shandwick
+ 32 2 894 90 44
nmuzi@webershandwick.com

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